Curriculum
The Postgraduate Diploma in Digital Media Communication has been designed with extensive contribution from digital marketing and advertising executives and online media publishers. Through creative and hands-on classes, students get exposure to rigorous practical skills and theoretical insights as they learn from top digital media professionals.

Structure
There are six terms of classes, with the first four terms spent on developing the advanced skills and concepts needed for a career in the digital media space. A live-project, directed by a mentor helps students integrate and apply the diverse range of skills acquired. For the remaining terms, students learn on the job in a professional internship with a digital media agency. A bi-weekly Saturday seminar/workshop allows supports and guides students during this period.

  Course offerings:

  Term 1

	Intro to Digital Marketing and Advertising Digital Media in a 360 Scenario overview of concepts for advertising, PR, and marketing BTL, Corporate Communications Market Research, CSR
	Social Networking 101 Nuts and bolts of social networking Setting up professional facebook pages Designing an engaging landing page Basics of facebook and google analytics
	Media History history of media from print to broadcast comparison of media forms social effects of media development
	Expository Writing the craft of writing persuasive prose structure, style and story engaging your audience

  Term 2

	Intro to Digital Marketing and Advertising part 2 digital media landscape emailers & SEO widgets applications & gaming benchmarking a campaign
	Blogging and Microblogging fundamentals of writing for digital medium building a network of followers driving readers with content
	Video Production basics of camera work and editing scripting, piece to cameras, voice over producing news features
	Digital Design Understanding color & design aesthetics, typography & navigation styles Usability, site layout and branding Emailers, Banner advertising and mobile media design
	Photography workshop Basics of photography Editing and composing narratives with pictures

  Term 3

	Online Buying and Planning audience behavior online: penetration rates, trends online ad spends: who's spending how much and on what selecting the right channels, formats and placements for marketing campaigns
	Advanced Marketing/Branding designing social Media Campaigns mobile marketing & augmented reality online reputation management
	Development Communication development communication – concept, history and scope information communication technologies (ICTs) for Development creating a development campaign
	Digital Storytelling workshop photo slideshows, podcasts and audio slideshows online packaging basics of Digital video production, editing, uploading and exporting

  Term 4

	Analytics delivery, measurement and analysis; measuring the viral impact of a campaign measuring campaign effectiveness - DR and brand metrics reading reports and analyzing data; creating your own Success Metrics
	Digital Entrepreneurship case studies in digital entrepreneurship creating and pitching a business plan
	The Media Industry overview of traditional and new media industries in India business models of media production and distribution
	Digital law and regulation workshop understanding the creative commons Copyright law and “copywrong”
	Live project Six-week “live” team project conceptualize, design, develop and pitch a 360 degree digital campaign